The World Brand Conference sponsored by World Brand Lab was held recently in Beijing, at which the 2016 (thirteenth) analysis report on China's 500 most valuable brands was released. Aeolus Tyre ranks 185th on the list, 10 places higher than in 2015, showing a brand value of RMB 19.166 billion, an increase of 6.921 billion year on year.
In recent years, Aeolus Tyre adheres to the path of international development, makes full use of the opportunities of large shareholders' acquisition and reorganization of world tyre giant Pirelli, actively introduces cutting-edge technologies and advanced management experience, and vigorously promotes brand building in order to build Aeolus into a first-class tire company renowned both domestically and internationally.
Headquartered in New York and chaired by Professor Robert Mundell, 1999 Nobel laureate in economics and "father of the euro", World Brand Lab is an international and professional brand research institution wholly owned by the world's leading strategy consulting firm - World Executive Group. The Lab's experts and consultants come from Harvard University, Yale University, Massachusetts Institute of Technology, Oxford University, Cambridge University and other top universities around the world, and its research results have become an important basis for numerous enterprises to assess the value of their intangible assets. The List of China's 500 Most Valuable Brands is made by the World Brand Lab based on financial analysis, consumer behavior analysis and brand strength analysis.