Aeolus Tire announced recently that it will invest 80,000 euros ($110,205) into establishing a sales branch in Europe and $200,000 to set up one in the United States. The investments will expand the firm’s international market, make better use of sales channels, and improve competitiveness in the all-steel radical truck tire and engineering tire markets. The offices will help Aeolus develop passenger vehicle tires, increase sales and market share of Aeolus products in Europe and the US, and augment its international strategy.
The European branch will be registered in Germany. It will mainly be responsible for European sales, communicating with local dealers, technical services and marketing. The US branch will be in charge of US sales, communicating with North American dealers and handling import responsibilities.
Aeolus is the world's first company to achieve 100-percent green tire manufacturing. It is one of the most popular Chinese all-steel radial tire brands in Europe. It also has a good reputation in the US. Setting up branches overseas is a natural part of its strategy to expand abroad and pave the way for greater development in international markets.