The China Petroleum and Chemical Industry Federation assigned a panel to do a comprehensive review of products for the “China Petroleum and Chemical Industry famous brands” and the results were announced recently, with 50 products being honored. Among the award winners were “Bluestar” antifreeze, “Aeolus” all-steel radials, “Rubber Six” flame-retardant steel cord conveyor belts, and the “Crane” brand sodium bicarbonate food additive.
One of the most substantial, vitally important things for brand recognition is its quality and the ChemChina group has always kept this in mind in its brand strategy. This helps long-term development, the corporate image, and overall competitive ability. And the group’s companies need to strengthen their brand awareness for this reason, and establish a brand image, and work hard on brand development, promotion, and protection.
The group already had 13 products honored as “Famous Chinese brands”, and now have four more, for a total of seventeen of these titles.