Aeolus TBR Tire has helped competitors win the championship in the truck races held in Quebec, Canada, thanks to its tires’ outstanding gripping power and anti-slippery performances. This is also the first championship won by Aeolus Tire in North America.
As a local event, the races are held in 10 different cities each year. They are professional races testing the driving skills of competitors and the performances of their vehicles. It enjoys a great reputation among Canadian truck drivers and motorcades.
Since the beginning of the year, the global economy has been recovering from the economic crisis. Aeolus Tire immediately adjusted its business scheme and widened its marketing channels. It has boosted its marketing in North America, Russia, and South Africa and reinforced its markets in Europe. Its exports in the first quarter of this year still stand at the top place in Henan Province, achieving a year-on-year increase of 40%. In addition, the company is pushing to establish direct contact with secondary dealers and end customers by enhancing its customer management. Meanwhile, it continues to push forward its exclusive agency system to boost the confidence of customers in its products and their loyalty to the brand. The company also conducts customer evaluation and exercises different price strategies to attract high-end quality customers and to cultivate potential customers. It has been vigorously enhancing its product images in the overseas market, boosting its brand recognition, and improving its management quality.
Aeolus Tire will participate in truck races to be held in India in May or June after winning the championship in North America.