The Aeolus Tyre launched the Public Opening Day, on April 16-18, to become the first tire manufacturer in China open to the public.
The company's first Public Opening Day included company profile, tire production display, informatization and data center display, eco-facilities display, green tire, energy-efficient and environment-friendly enterprise exhibitions, new product promotions, marketing contests, "pioneering and progressive” contest, lectures and “Aeolus in My Mind” essay competition. The activity, following the philosophy of giving back to society, was based on the topic of Aeolus with sales income of over 10 billion yuan ($1.57 billion), state of the art techniques, eco-protection and humanity, to communicate with the public face to face, so society could have a brand-new understanding of the company.
The opening day attracted professionals, industry representatives, governmental agencies, users and university students to participate in the contest. Additionally, more than 200 delegates of China Rubber Industry Association Tyie Branch Conference participated in the opening day and visited Aeolus Tyre on the afternoon of April 17.
The public opening day shortened the distance between the public and society, as well as boosted a better understanding between each other. It gave Aeolus Tyre an opportunity to display its corporate image of health, openness, eco-protection and harmony. The activity puts up a platform for exchanges between the public and the company. Government staff, which attended said, “Aeolus Tyre is connected to developments of the local economy. Local prosperity cannot do without growth of the company.”
Aeolus Tyre takes the lead among Chinese tire companies to hold a public opening day. It is a good attempt and innovative practice for its fulfillment of scientific developments, social image improvements and acceleration of upgrades.