On May 19, 2016, Pirelli, a high-end tire manufacturer from Italy, opened its online store on Tmall, making it the only official flagship online store of Pirelli in China.
The first group of products that are available on at the online store include tires made for super high-end cars, such as P Zero which is newly launched in the Asia- Pacific region.Consumers can look for the pattern and type they need according to model of the car and size of the tire, and learn about detailed technical characteristics of the products.Apart from that, Pirelli motorcycle tire, which has attracted much attention of Chinese consumers, will also be available online.Professional online customer service will be provided for the flagship store on Tmall, answering questions raised by potential buyers.
Opening this store is a significant step in Pirelli’s business strategy in China, stated Casaluci, Chief Commercial Officer of Pirelli in the Asia- Pacific region.It is not only a store where a great number of Chinese consumers can shop online, but also a window of information through which consumers will learn more about Pirelli and would like tothen go to choose tires for their cars in over 3000 physical stores of Pirelli across the country.
Italian tire manufacturer Pirelli was founded in 1872. As one of the leading tire makers in the world, Pirelli has received homologation of more than 2000 models from Audi, Mercedes-Benz, BMW, Volvo, Ferrari, Maserati, Lamborghini, etc.The company also invests in culture, arts and sports.Pirelli engages itself in over 150 auto racing events and serves as an official tire supplier for Formula 1. Every year, world famous photographers are invited to create shoot photo shoots featuring iconic women.The pictures are used in the Pirelli calendar, which has become an event is highly sought after in the circle of art collection.